new for CCOne of the most fun parts of working at J. Stockard Fly Fishing is discovering and adding new products to our store. We get ideas for new products from our suppliers and our customers – the two sides of our supply and demand picture. We like customers’ ideas the most, for several reasons.

First, the fact that a customer wants us to carry a product is the surest sign that there is real demand for it – it’s not just a “solution in search of a problem”. If more than one or two customers ask for the same product that will usually clinch our decision. Recent examples of this are Wapsi’s Palmer Chenille (on route to us now) and the expansion of hook size offerings for Daiichi 1150, 1720 and 1750; Mustad R50-U and Classic 3366; and TMC200R.

Second, customers are asking us to add a product only if they’ve looked around and can’t find it elsewhere. To us this means that, once we add the product, everyone who needs it will come to us and, by the way, check us out as a supplier for all their fly tying needs. At least for a while, we’ll have a little corner of the market to ourselves and stand above the competition. For instance, we’ve recently added Hi-Vis Fibers, an excellent, proven product that has been around for a while, overlooked by shops looking for the hottest new thing, and is now hard to find.

Third, our dialogue with customers about new products is a win-win proposition. In addition to the value of adding popular products, we hear and respond to customers’ needs and wants. This strengthens our relationships with customers and lets them know we value their business and their ideas.

Which brings us to an invitation – please let us know what you need and can’t find. Use the form below to tell us the product name and, if possible, manufacturer. What colors or sizes are you looking for? We love to hear from you!

See all our new 2014 products here.

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