Picking New Products – The Customer Is Always Right

new for CCOne of the most fun parts of working at J. Stockard Fly Fishing is discovering and adding new products to our store. We get ideas for new products from our suppliers and our customers – the two sides of our supply and demand picture. We like customers’ ideas the most, for several reasons.

First, the fact that a customer wants us to carry a product is the surest sign that there is real demand for it – it’s not just a “solution in search of a problem”. If more than one or two customers ask for the same product that will usually clinch our decision. Recent examples of this are Wapsi’s Palmer Chenille (on route to us now) and the expansion of hook size offerings for Daiichi 1150, 1720 and 1750; Mustad R50-U and Classic 3366; and TMC200R.

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